Why I stopped posting every day
For three months I tried to grow Budapest Craft Community to 10k followers. I learned a lot. Then I quit doing it. Here's the math, the burnout, and what came after.
In January I made a spreadsheet. Each row was a content type, each column a metric. The plan was simple: post one reel a day, two carousels a week, three stories a day. Get to 10k followers by Q3.
I executed it for 97 days. I gained 1,640 followers, which is real. I also stopped knitting for myself entirely, started waking up at 5:30 to film B-roll, and developed an actual rash on the back of my left hand from the wool I was rushing.
The math worked. The life didn't.
The math worked. The life didn't.
What I quietly switched to: one post a week, two stories on workshop days, no reel unless I genuinely wanted to make one. Three months in, the workshops are 92% full (vs 64% during the growth sprint), and I sleep again.
I'm sharing the spreadsheet at the bottom of this post. Not as a model. As a confession.
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